The other day, mid-way through an intense discussion with a colleague I blurted “Analysis is logical, Decisions are emotional”. Suddenly the discussions we were having fell into place and everything seemed to make sense.

Since then, I’ve found this statement very useful in many walks of life. Any time I need persuade people to change, I can only do so if I appeal to their emotional side. Logic & analysis are a great ally that one can use to elicit emotions. These emotions then drive decisions and motion.